Technology Development Process
UConn R & D works closely with the Center for Science and Technology
Commercialization (CSTC) to evaluate potential
business opportunities based on University research. The CSTC manages the
University’s Intellectual Property (IP). Each year the University receives
approximately 75 unsolicited invention disclosures from the faculty. UConn R
& D reviews, with CSTC, University IP for the potential to create
technology-driven new businesses. The Company also interacts directly with
faculty, staff, and students at the University schools and departments to
discover nascent technologies that have not been disclosed and that have the
potential to serve as the foundation for new business start-ups.
Process
The general process for the review and selection of potential platform
technologies includes a team of individuals from the CSTC and UConn R & D.
CSTC and UConn R & D evaluate the invention disclosures as they are
received. Where appropriate or needed, outside reviewers are also asked to
assess the disclosures. Those technologies that are deemed to have
commercial potential are further reviewed by the team to determine the
potential for a new business. The technologies with the greatest potential
to become a new business are subjected to additional levels of scrutiny.
Only those inventions that meet specified criteria will be selected for
further evaluation by UConn R & D.
Criteria
The initial criteria for an invention to be a candidate for acceptance
by UConn R & D is:
- The invention must be a “platform” or “enabling” technology.
- There is a large (at least $300 million), lucrative market with growth
potential and high margins.
- The technology can be adequately protected through patents, copyright,
or trademark to create barriers that make market entry difficult for
competitors.
- The technology is scalable and can be improved to create a sustainable
competitive advantage.
- The estimate of the net present value of the return (less the costs of
getting the business going) is much greater than the value that can be
obtained by executing a typical license with an existing company.
Through meetings with the inventors, discussions with outside experts and
rigorous due diligence by the UConn R & D staff, the following additional
criteria is considered:
- Is a prototype or proof of concept model available?
- Do the inventors have a reasonable understanding of what is required
to build a business, and what their role may be?
- Does the business model have a visible “path to profitability?”
- Are the initial management and financing needs reasonably clear?
Screening
The overriding question to be answered in the evaluation and due
diligence process is: How will the company make money? In going through this
process, UConn R & D looks to answer the following questions:
- Why will this business work?
- Who will make this business succeed?
- What are the key and essential markets for success?
- Is this the right time to bring the product to market?
- How will this all be brought together?
To answer these questions, the Company examines the following:
- What problem is being solved?
- How is the problem being solved today and who is solving it?
- How does the new product/solution improve on what’s available today
(is it better, faster, cheaper, etc.)?
- Is the product good enough and/or cheap enough to cause people to
switch?
- What is the need/demand for the product or service?
- How big is the need/demand today and will it grow in the future?
- Who, specifically, is the customer?
- Will the customer pay for the product? If so, how much?
- Does the customer control the purchase of the product or the service?
Who signs the P.O. and who signs the check (are they the same or different
people)?
- Who else, other than obvious competitors, might want to enter this
field?
- Is the business model scaleable in a reasonable timeframe?
- What will it realistically cost to build the business?
- How will the product/service be marketed and what is the sales cycle?
- Is the prime source of revenue sales of a single product or service or
are there continuing sources of revenues such as service contracts or
sales of consumables?
Those technologies that fit the initial criteria will be “pushed through”
the screens above. Following this screening process, those projects that can
be shown to have the best opportunity for success will be selected for
further action by UConn R & D.
Business Plans
Following selection, UConn R & D staff draft a preliminary business plan
and form a company (NewCo.). The staff also works with the inventor(s) to
obtain initial seed or series A funding. UConn R & D staff are actively
involved in the early stages of the company and work with their network of
professionals to find initial management, space and other critical elements.
In some cases, the staff may take on interim management roles to
facilitate the accomplishments of key milestones.
UConn R & D next helps NewCo. management draft a solid business plan.
Much of the data gathered in the due diligence process described earlier is
incorporated at this stage. This business plan is used as the roadmap for
the Company’s further development and in meeting with venture capital firms
or angel investors to obtain funding. UConn R & D staff remain actively
involved with the Company and the Board to find the appropriate and best
liquidity opportunity, and then assist, as needed, in planning for and
completing the liquidity event.
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